Trends

<p data-pm-slice="1 1 []">The definitive guide on contemporary dating trends! This page analyzes the modern shift toward intentionality and vulnerability in relationships, cutting through the digital noise and common pitfalls like dating burnout and "maybe culture." Discover the science of attraction, the physical indicators of falling in love, and practical strategies for navigating the journey from being happily single to finding a lasting, meaningful connection.</p>

Dating

Would You Date Someone Rich and Boring or Broke and Magical?

Romance or riches? It’s a question daters have debated for generations, and one that’s been reignited in 2025 thanks to Materialists, the buzzy romantic drama that has left audiences debating whether love can truly survive when money is on the line. The film, centered on a glamorous matchmaker torn between passion and wealth, struck a […]

Late Start

The Surprising Ways Baby Boomers Are Upending Dating Trends

Love stories are no longer bound to youth, and the latest baby boomer dating trends are proving it. With longer lifespans, greater independence, and more emotional clarity than ever before, today’s retirees are rewriting the rules of romance. Tawkify, America’s #1 matchmaking service, surveyed 1,000 Americans to understand how people, especially baby boomers, navigate love, […]

The materialist
Dating

The ‘Unicorn’ Client: When Perfect on Paper Isn’t Perfect in Reality

In the film The Materialists, starring Dakota Johnson as a New York City matchmaker, audiences get a glimpse into the complex world of professional matchmaking. One particularly striking moment comes when a client describes their ideal match as a “unicorn” – someone who checks every box on paper but may not exist in reality. This […]

Whether you’re single and ready to mingle or already coupled up, follow our holiday dating do’s and don'ts to see you through this festive season.
Trends

9 Holiday Dating Do’s and Don’ts According to Matchmakers

Some say the holidays are the most wonderful time of year, and it’s hard to argue with that sentiment. From the twinkly lights strung around Christmas trees to the warm mugs overflowing with hot cocoa and marshmallows, there’s certainly something so very inviting and cozy about the holiday season.  However, all that holiday magic often […]

Learn all about the snow-globing dating trend, including what it is, why people do it, and the signs to look out for.
Trends

Everything You Need to Know about Snow-Globing

The holiday season has a way of turning the mundane into something magical. City streets take on a cozy glow, once-darkened apartment windows shine with twinkling lights, and dating relationships get a boost of romance. But how do you know when holiday dating turns into snow-globing?  We’re here to talk about the snow-globing dating trend, […]

When is cuffing season and what are the signs someone is trying to *cuff* you?
Trends

Cuffing Season Survival Guide – According to Expert Matchmakers (2024)

What and when is cuffing season? “Cuffing season” is a period of time during the colder months of the year when people are more likely to seek out and commit to romantic relationships, and it’s typically defined as running from Halloween to Valentine’s Day.  Data from the dating app Hinge indicates that men are 15% […]

Get inspired for the most romantic day of the year with these Valentine’s Day date ideas perfect for any couple!
Trends

40 New & Unique Valentines Date Ideas (2024)

Every year when February 14th nears, you might be wondering how to put a fresh spin on Valentine’s Day. Thankfully, we’ve brainstormed for you! When you want fantastic, romantic experiences that go beyond the traditional, these Valentine’s Day date ideas deliver. Whether you’re stuck in a dating-idea rut, just met someone who makes your heart […]

Make being single on Valentine’s Day fun and inspiring with these 20 fantastic options for things to do.
Trends

20 Things to Do If You’re Single on Valentine’s Day (2024)

Contrary to what society tells you, couples don’t have a monopoly on Valentine’s Day. Singles can enjoy the day, too! If you find yourself single on Valentine’s Day, you’re in the right place. We’ve got 20 of the best ideas for things to do if you’re alone on V-Day, from hosting fancy dinners to volunteering […]

Ready for the dating and relationships show you’ve been waiting for? Learn more about our new Instagram Live show with celebrity hosts.
Trends

Introducing Tawkify LIVE: Dating & Relationships with Celebrity Guests

The dating and relationship show you’ve been waiting for is here! Get ready for incredible insights, intimate stories, and advice from people who are and have been navigating the modern dating world—just like you. Tawkify LIVE is your chance to listen to celebrity hosts chat about all things dating and relationships, reiterating the fact that, […]

Want to know how to kick off the new year? Check out these six New Year’s resolutions for singles that are matchmaker-approved.
Trends

Matchmaker-Approved New Year’s Resolutions for Singles

At the end of every year, resolutions are tossed around like flapjacks in a diner. Your work bestie is cutting out alcohol. Your younger brother is training for a triathlon. Your parents have agreed to spend more quality time together . . . but what about you? How will you kick off the new year? […]

Get Started Toward Your Last First Date

Try Tawkify today. We only accept candidates we believe we can match.